Originally from Hong Kong and Canada, I’ve spent more than a decade living and reporting across Asia. My work has taken me from political protests and social movements to the evolving worlds of business, technology, and consumer culture across APAC and beyond.

Today I work across journalism, research, and strategic advisory, helping organisations understand how shifts in culture, consumer behaviour, and technology are reshaping markets and society.

My writing has appeared in The Guardian, Women’s Wear Daily, South China Morning Post, Jing Daily Monocle, and other publications.

I am also the co-author of Honjok: The Art of Living Alone (Welbeck/HarperCollins, 2021), which explores how demographic change, economic pressure, and shifting ideas of identity and belonging are reshaping modern life in South Korea and beyond. The book has been translated into multiple languages and published internationally.

For collaborations, speaking engagements or other enquiries, you can reach me at hi@crystal-tai.com.

(Photo by Huy Truong)